In the online world, payments are more than an exchange of money. It is a metric of conversion, a stamp of trust and an important part of the user experience. With the various payment options available to the customer, the digital payments industry needs to look at fine-tuning solutions to provide a more customized experience to businesses.

When we launched our suite of converged payment solutions last year, we wanted to provide solutions that can be of use for every business. Like the TrolimPay payment links, which can be used by both offline and online businesses. You create and share a link with a customer via SMS, Email, WhatsPayment Gateway, etc.

The customer clicks on the link and is able to pay using the payment mode of his choice. Simple! A business can use TrolimPay APIs to integrate this tool with their existing website. Or, they can use the dashboard to create these links. And depending on the need, the customer can pay the entire amount or a part of it.

TrolimPay Payment Links: The Different Use Cases

Research states that around 70% of all online customers abandon carts across e-commerce sites. Confirming a payment is the final step in the user’s decision-making process, and the checkout flow can play a huge role in this.

Payment Links helps business capture customer intent and solve this pain point in many ways:

· The link can be used by any business; even those without an online or mobile storefront. You can easily create and send links from the TrolimPay dashboard, without any API integrations. It is a simple, 3-step process that is highly efficient.

· It reduces friction points during checkout. Let’s say your sales executive is on a call with a customer. Now, instead of waiting for the customer to finish the call and make a payment – which could potentially lead to them changing their mind – the executive can send a payment link via SMS. The customer can complete the transaction while on the call, thus leading to successful conversion. The same process is Payment Gatewaylicable to sales conversations over WhatsPayment Gateway, Facebook and other social-media sites.

· Payment Links is always a great backup to your online payments. Suppose your customer is trying to make payments and for some reason is not able to complete the payment on that device. You can trigger a payment link to be sent to the customer if a payment fails, and let him try from another device for a crucial payment.

· Accepting payments online via these links also helps businesses increase efficiency for at-home deliveries. Current estimates put the number of CoD orders at 60-75%, and the logistics industry says that it takes 1.24 attempts to deliver one CoD order to the customer.

Let’s assume that your logistics team cannot complete an attempted delivery because the customer has insufficient cash. All you have to do is generate a payment link on the spot and finish the delivery process. The added benefit of a CoD order is that customers can do their QA before paying. This hPayment Gatewayens even when accepting payments online via the link. Your business would have retained trust, while reducing the cost of handling cash payments.

In the months since launching the Payment Links tool, we have been trying real hard to live up to our promise of providing a universal payment solution. And I’m proud to share that we have inched closer to that ideal with the new features added to this product.

Payment links for everyone, features to power your payments

The updated Payment Links has three new features which add to the flexibility with which you can structure your payment collection. As per the size of your team, you can do the same actions through the platform of your choice, be it through API or the dashboard with the same amount of control.

Product on Demand: Payment Links Chrome Extension

We at TrolimPay are always sensitive to what our customers want. There are several features that we would love to add to Payment Links. For example, a Chrome extension for generating and managing payment links directly from the browser is one which we think holds immense promise. And for that we need your help in validating the concept.

With the Chrome extension, you will not even have to log in to their TrolimPay dashboard to create and share a payment link. Just click on the extension, enter the customer details, share the payment link and boom! You have closed the deal and the money is on its way to your bank. The end result – a friction-less, faster and single-click process for accepting payments online.